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      <image:title>Design Projects - Characterizing the Brand from scratch</image:title>
      <image:caption>This project taught me that building a brand is like the process of icing a cake. There are a lot of mandatory steps: constructing the layers to create a foundation, priming the elements, and bringing the final touches together that ultimately lead to the beautiful final product! With great collaboration and creative drafting, this mascot gives a sweet embodiment of their magical baked goods.</image:caption>
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      <image:title>Design Projects - Customized Menu</image:title>
      <image:caption>Keeping with the cute, bold brand image, I designed these menu cards to display the various flavours.</image:caption>
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      <image:title>Design Projects - Spread your Wings!</image:title>
      <image:caption>With the beginnings of a bright and bubbly brand personality, The Cake Fairy TO can spread its wings into its new venture.</image:caption>
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      <image:title>Design Projects - The Client’s Story</image:title>
      <image:caption>The whole brand takes inspiration from the moon and includes its Tamil name, Nila. It is a crucial element that embodies the luminous, otherworldly characteristics of the brand.</image:caption>
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      <image:caption>Additionally, the client mentioned that flowers were a vital component of their brand image. Occasionally, their creations display dried flowers as pictured on the left. They represent the vibrant colours and naturalistic beauty of their pieces.</image:caption>
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      <image:caption>The final element that signifies the brand is the spontaneous blends and splashes that come with their pieces of work. This is one of the great qualities of epoxy resin because it is a medium with great intuition.</image:caption>
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      <image:caption>Banner &amp; Photo by Ron Lach</image:caption>
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      <image:title>Design Projects - Design Process</image:title>
      <image:caption>During the brainstorming process, I played with several logo designs involving the client’s name and found that the letters could form a shape of a house. That led to various stages and experimentation with the colours, shading, shadows and spacing. I found a dynamic typeface called Ethnocentric (which is free for commercial use!) to create the desired shape. Then, I used Figma, a vector graphics editor and prototyping tool (similar to Adobe Illustrator) to construct the samples shown below.</image:caption>
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  <url>
    <loc>https://www.thanuja.me/creative-interests</loc>
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    <lastmod>2026-08-28</lastmod>
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      <image:title>Creative Interests</image:title>
      <image:caption>Colour Palette for Highlight Covers</image:caption>
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  <url>
    <loc>https://www.thanuja.me/cover</loc>
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    <lastmod>2024-05-01</lastmod>
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  <url>
    <loc>https://www.thanuja.me/about</loc>
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      <image:title>About</image:title>
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      <image:title>About - Designer’s Note</image:title>
      <image:caption>In today’s fast-paced digital world, it is crucial to imprint a bold first impression! Hi, I’m Thanuja, and I have a passion for creating visual experiences! My knack for creativity blossomed ever since I got my first box of crayons; I was determined to fill every colouring book possible. Once I mastered colouring within the lines, my artistic abilities were cultivated throughout my childhood and transitioned into 4 years of formal learning in the Visual Arts stream during high school. These years granted me the foundation to start idealizing without boundaries. By the twelfth grade, I was featured in my first communal gallery showcase, the EDGE: Youth Art Show in Etobicoke, ON. Creating art pieces and planning otherworldly concepts became a consistent hobby and a way of self-expression. Simultaneously, I was excelling in my accounting courses and found a love for sorting and analyzing data. That is when I discovered the world of business and attended the University of Toronto to study Business Management with a specialization in Marketing. I found the Marketing stream was a perfect combination of my interests; data analysis and creative strategies. I've immersed myself in my studies and have taken every marketing course offered on my campus! Through my program, I’ve established a firm understanding of marketing tools that can guide me through my career. I look forward to what I can contribute next, as I am actively in my journey to becoming a future leader of creative expertise, and I hope you can be a part of it. Warmest Regards,</image:caption>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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