https://www.thanuja.me/design-projects daily 0.75 2023-11-22 https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1be05a06-0083-4ea7-a910-4ab1daa5c2fe/Transparent.jpg Design Projects - Customized Menu Keeping with the cute, bold brand image, I designed these menu cards to display the various flavours. https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1662999928075-NCWS8R78OY8H2LMJI20B/Screen+Shot+2022-09-12+at+12.23.18+PM.png Design Projects https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1662999928048-MRJ7LIFIQ2RJOMXD31WZ/Screen+Shot+2022-09-12+at+12.23.37+PM.png Design Projects https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1662999929195-OV7K5T97DY5744IS1V6R/Screen+Shot+2022-09-12+at+12.24.18+PM.png Design Projects https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/ba85cd46-a1dd-43ce-9c23-2f0e6cee1aa6/card.png Design Projects - Spread your Wings! With the beginnings of a bright and bubbly brand personality, The Cake Fairy TO can spread its wings into its new venture. https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/55cc422c-95d9-4e9e-a3e4-e2d89182a4fe/Watermarked-Mascot.png Design Projects - Building the Brand This project taught me that building a brand is like the process of icing a cake. There are a lot of mandatory steps: constructing the layers to create a foundation, priming the elements, and bringing the final touches together that ultimately lead to the beautiful final product! With great collaboration and creative drafting, this mascot gives a sweet embodiment of their magical baked goods. https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1615061959060-FFEC39JBZ2NP37SOYYF5/moonlight+resin.png Design Projects https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1614821093464-IA7SV0U7XFJ6PST396XV/Screen%2BShot%2B2021-03-02%2Bat%2B4.31.09%2BPM.jpg Design Projects https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1614821146922-VKK0IAGICNYYDE3ONC9H/Screen%2BShot%2B2021-03-02%2Bat%2B4.41.07%2BPM.jpg Design Projects https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1614821175394-F3B999Q83B7IPWY8A3KP/Screen%252BShot%252B2021-03-02%252Bat%252B4.31.30%252BPM.jpg Design Projects https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1614821219854-0BLWOJ0QBJXZLUF7C4RG/Screen%2BShot%2B2021-03-02%2Bat%2B4.31.48%2BPM.jpg Design Projects https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1614821286576-65ZNUF1IU53UWWQNAKGL/Screen%2BShot%2B2021-03-02%2Bat%2B4.33.13%2BPM.jpg Design Projects https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1614821310455-S9IOB8YE1U347ZAA6H2K/Screen%252BShot%252B2021-03-02%252Bat%252B4.32.37%252BPM.jpg Design Projects https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1614732906544-18VCY70CSV5JMLIHT2WJ/moontranslate.png Design Projects - The Client’s Story The whole brand takes inspiration from the moon and includes its Tamil name, Nila. It is a crucial element that embodies the luminous, otherworldly characteristics of the brand. https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1615080435356-MVGMJRM2QWOKOM0A8RKR/3.png Design Projects The final element that signifies the brand is the spontaneous blends and splashes that come with their pieces of work. This is one of the great qualities of epoxy resin because it is a medium with great intuition. https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1614743575897-EZR60RH17ZPX27X83TVF/Moonlight%252BResin%252BBy%252BNila%252BColour%252BSwatches-1.jpg Design Projects https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1615080363588-SC2HY0ZUO1TNZ01KMRLX/2.png Design Projects Additionally, the client mentioned that flowers were a vital component of their brand image. Occasionally, their creations display dried flowers as pictured on the left. They represent the vibrant colours and naturalistic beauty of their pieces. https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1614743818917-7YAF6Z8EVG1FESFWH2R7/Screen+Shot+2021-03-02+at+10.56.31+PM.png Design Projects https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1619914747349-48DZMARFAKALPNNWNGQI/MLRTYCARDmock.jpg Design Projects https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1618681217915-2EKHCE7BB39I1YJ9S2TB/logoprocess.png Design Projects - Design Process During the brainstorming process, I played with several logo designs involving the client’s name and found that the letters could form a shape of a house. That led to various stages and experimentation with the colours, shading, shadows and spacing. I found a dynamic typeface called Ethnocentric (which is free for commercial use!) to create the desired shape. Then, I used Figma, a vector graphics editor and prototyping tool (similar to Adobe Illustrator) to construct the samples shown below. https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1619909872287-JYYROCNL7IMVTWVQ9DC2/ALi-Mockup.jpg Design Projects https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1618684774835-ARNRIO957J0FEJEEZGC2/swatches.png Design Projects https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1619909938972-TXG5CQST7H2D7U8YV8E8/ALI-Sticker-Mockup.jpg Design Projects https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1619909736303-M99YRGXMVK6BMGC4LX48/pexels-ron-lach-7484810.jpg Design Projects Banner & Photo by Ron Lach https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1618690925271-RWMXWPBQTJI30WMWKID2/pexels-thirdman-7256642.jpg Design Projects https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1619748585384-ZOH5IOBFCW3U74BZ6NHL/pastel.png Design Projects https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1619910138951-BCYZ2HLGWXZ8JHTF1NG3/pexels-ivan-samkov-4491882.jpg Design Projects https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1651287345466-E7CT1YJG5C0OL11P7FBG/pexels-taryn-elliott-4099123.jpg Design Projects https://www.thanuja.me/creative-interests daily 0.75 2024-05-01 https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1619925628083-T43LYY46EQM0RK8PCWQB/pexels-olya-kobruseva-7610457.jpg Creative Interests https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1619927841609-55ASHVMW3WZ7L3D3P1LU/pexels-karolina-grabowska-4219521.jpg Creative Interests https://www.thanuja.me/cover daily 1.0 2024-05-01 https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1700668589375-U6AX0GQKIYQAEW15YMOO/WebPortrait.png Cover https://www.thanuja.me/about daily 0.75 2024-05-01 https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/45416ee3-ddba-4dc3-bb54-16d45bbdc7e8/WebPortrait.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1628254376278-9JCFOX3ZHQ5A2CFK3V2J/melogo.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/e0aed673-cb2f-4387-9886-c2103d57b4f5/Signature.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1625408730854-AVCJ2LVXGCH3RHAKCM4P/Screen+Shot+2021-07-04+at+10.25.16+AM.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fe7c15af6fc307bb51fab9c/1619748522051-MNEOGLM0093ZWTNFUDWJ/pastel.png About